It made Microsoft look bad.

They left out “The Microsoft marketing team called us and complained about our last article. We were so compelled by their plight that we decided to correct ourselves.”

Nvidia wants to be the equal to Intel and AMD. They want to be the 3rd major hardware house.

In ~2009, Intel didn’t renew a contract which allowed Nvidia to produce chipsets for Intel processors, and since then Nvidia has wanted a CPU of their own to keep from getting locked out again.

Nvidia tried to buy Arm when SoftBank was trying to sell, but that got scuttled. They had Tegra in the past which was a phone processor and successful in the Nintendo Switch. They can’t buy Intel because of poison pills in the x86 licensing between AMD and Intel which would kick in.

The devs won’t optimize anything. Our problems are not their problems.

Optimization happens when people have time to sit down and reason about the code. A hardware crunch isn’t going to give people more time. The assembly line is going to run at the same pace regardless, and devs are going to churn out the same junk they always have.

It isn’t a lack of limited hardware holding them back. Old, junky hardware has existed since nearly the beginning of the information technology, so a hardware crunch isn’t going to affect anything.